As a food blogger it’s very easy to get caught up in the cycle of producing posts, trying to improve your stats and attempting to outdo yourself. Then inevitably you start thinking about ways to monetize your passion and then it can all starts to feel like a lot of work. Somewhere along the way it’s very easy to lost why you started blogging in the first place.
Recently I’ve been feeling like my food blogs are doing exactly that. I love being connected to my fellow food bloggers to the point where I find myself getting frustrated when I don’t have the time or energy to get into the kitchen and create something new and appealing. I actually find myself having to schedule time in the kitchen on a weekend when there is daylight for me to get the best photographs. It’s as though my blog is turning into my second or third job and it’s not really the way that I want it to be. It sucks the pleasure out of the creative process and ultimately has an impact on what I make.
And then I started thinking about the blog itself. I caught myself writing a review on a resort we stayed at recently in Thailand and it gave me a reality check. I don’t want my blog to be a glossy magazine full of random pretty things, nor do I want it to be something that you delete upon arrival in your inbox because you’ve received yet another post for the week with the same old tale rehashed. Sharing The Food We Love is actually about literally doing that, sharing the food we love, in all its forms. It started as a way to share recipes with friends when they would ask for one from something that I’d made for them for a meal, from there it has gone through many evolutions, but has been the driving force in me building my passion for food, for cooking, for photography and for employing my creative talents. These are all things that I continue to love sharing and I want to do it in a way that you enjoy reading it as much as I do producing it.
So perhaps I’ll be landing in your inbox a little less frequently, turning up on your news feed on those occasions when I can, and when I’ve created something I just have to share. I’ll still be madly taking photographs of the food I make and taste as it’s the bit I love the most, so head over to Instagram or Facebook to be a part of my foodie adventures on a more frequent basis.
Afterall it is all about Sharing The Food We Love,